Why We Started with Web3: InfoFI as Our Data Growth Strategy
A profitable Web2 data company serving Fortune 500 clients has pivoted to Web3 with its InfoFI initiative, addressing fundamental challenges in traditional data collection. User fatigue, privacy regulations, and declining data quality have long plagued the industry. InfoFI leverages blockchain technology to create a more sustainable model.
Financial incentives drive genuine user engagement, while transparent value distribution via blockchain fosters trust. The system's referral mechanisms enable exponential growth—a stark contrast to the expensive, linear scaling of traditional panels. This shift represents a strategic bet on Web3's ability to solve Core data industry pain points.